Indiana Pacers’ NBA G League affiliate will tip off new season at The Arena at Innovation Mile in Noblesville
INDIANAPOLIS (April 16, 2025) – Pacers Sports & Entertainment announced today that the shot clock has expired on the Indiana Mad Ants, ushering in a new era for the Indiana Pacers’ G League affiliate with an exciting rebrand including a new logo and name – the Noblesville Boom.
The rebranded name is a tribute to the iconic “Boom, Baby!” phrase tied to the Pacers and made famous 50 years ago by legendary Pacers coach and commentator Bobby “Slick” Leonard. The Noblesville Boom name also reflects the loud, fast-paced basketball the team brings to the court, as well as the energy and growth of the Noblesville community.
“We’re thrilled to tip off an exciting new era for our G League team, the Noblesville Boom, while honoring the legacy and global brand power of the Indiana Pacers,” Pacers Sports & Entertainment CEO Mel Raines said. “The city of Noblesville and Mayor Chris Jensen continue to be incredible partners as the team prepares to relocate to their new home in Noblesville, which will bring more exciting opportunities for fans to enjoy world-class basketball.”
The Mad Ants, a professional men’s basketball team formerly located in Fort Wayne, were named after “Mad” Anthony Wayne, the namesake of Fort Wayne, who was an American Revolutionary War general and U.S. congressman.
A modern take on the familiar basketball that has defined the Pacers’ logo for decades, the Noblesville Boom logo includes a supercharged cyan color, first introduced with the Pacers’ 2023-24 City Edition uniform, alongside the Pacers’ classic navy and gold color scheme.
“As Hoosiers, basketball is in our DNA,” PS&E President of Business Operations Todd Taylor said. “That’s why expanding access to professional basketball, especially in a vibrant and growing city like Noblesville, is a game changer not just for local fans and families who want to experience the action up close, but also for the young athletes who want to develop their skills and land a spot in the NBA.”
Taylor said the club’s new court design, mascot, and uniforms will be unveiled in the coming months and leading up to the season start in November.
In May 2023, the city of Noblesville announced a transformational partnership with PS&E to relocate the team from Fort Wayne to Hamilton County. During the interim, the team played the last two seasons at Gainbridge Fieldhouse while construction was ongoing at their future home, The Arena at Innovation Mile, a new 3,400-seat, 123,000-square-foot arena. The Arena construction is expected to be completed this summer, and the city expects to draw 65,000 fans annually for games.
“We are thrilled to join Pacers Sports and Entertainment in announcing their G League team’s new name, the Noblesville Boom,” Noblesville Mayor Chris Jensen said. “From our historical beginnings and recent economic growth to our current posture as one of the most sought-after communities, Noblesville is flourishing and booming in a lot of ways. It is fitting that the team’s name incorporates the past, which many know Noblesville was founded on an energy boom, present, and future of our city and our close partners, the Indiana Pacers. This is a significant milestone for our city and for basketball in Indiana — the basketball state. The local community looks forward to welcoming the Noblesville Boom to The Arena at Innovation Mile. Their presence in our community will have a lasting impact for years to come.”
Fans can visit NoblesvilleBoom.com for more information, sign up for email updates, and place a ticket deposit for the 2025-26 season.
The NBA G League is the second most prominent men’s basketball league in the world, behind only the NBA, and is often a launch pad for players, coaches, officials, and other staff to land a career at the next level. The league features 31 teams, and about 50 percent of NBA players have G League experience, including Pacers’ star forward Pascal Siakam.
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About Pacers Sports & Entertainment
Pacers Sports & Entertainment is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, Inc., and Gainbridge Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.
About Noblesville Boom
The Noblesville Boom are the NBA G League affiliate of the Indiana Pacers. The franchise, formerly known as the Indiana Mad Ants, recently concluded its 18th season and has been part of Pacers Sports and Entertainment since 2015. The club will play in Noblesville at The Arena at Innovation Mile beginning next season. Fans can visit NoblesvilleBoom.com to get more information, sign up for email and SMS updates, check out exclusive merchandise, and place a ticket deposit for the 2025-26 season.
Media Contacts:
Erin Wittern
VP Earned Media & Corporate Communications
Pacers Sports & Entertainment | ewittern@pacers.com |765.618.5339
Jeremy Sneed
Basketball Communications & Community Engagement Manager
Indiana Mad Ants/Noblesville Boom
Jsneed@indianamadants.com | 224.422.8872
Lexie Rock
Communications Director
City of Noblesville
lrock@noblesville.in.gov | 260.615.8172
